Business Productivity Tools

A Toronto-born security leader. It is the required tool for secure credential sharing during our projects to ensure your data is never sent over plain text.

Off-the-shelf WordPress themes often force your business logic to fit into their pre-set boxes. ACF Pro flips that script. It allows us to build custom data structures like staff directories, complex product specs, or unique resource hubs. By creating a bespoke backend, we reduce the time you spend fighting with your website editor and ensure your data is organized, scalable, and easy to manage as your business grows.

Why We Use It

We use ACF Pro to build smarter websites. It allows us to add powerful, custom features while keeping the site’s code lean and lightning-fast. We recommend it to clients who have moved beyond basic web needs and want a professional, scalable platform that works exactly the way they do.

When a spreadsheet feels like it’s bursting at the seams, that’s a massive hidden cost in lost data and human error. Airtable turns static rows into a living database. It saves hours of data-hunting by allowing you to link records and automate status changes, essentially acting as a custom-built app for a fraction of the cost.

Why We Use It

We use Airtable for the complex stuff; tracking high-volume content, support ticketing system, or custom client workflows that Notion isn’t built for. We recommend it to customers who need a high-performance engine to manage their business data without the complexity of a full software build.

Break free from intrusive analytic tools, I’m talking to you Google Analytics, to experience ease of use, forever data retention, and complete, worry-free GDPR compliance – all while protecting your time and your visitors’ digital privacy.

Fathom Analytics is 100% Canadian owned, based in Victoria, BC.

While we’ve moved our accounting processes to WaveApps, Freshbooks is a great alternative if you want to use a fully-Canadian company for your business. It is an advanced, Toronto-based accounting platform for businesses requiring detailed time-tracking and automated billing.

Using a generic @gmail.com address for business isn’t just a branding issue. It’s a productivity bottleneck. Google Workspace consolidates your email, calendar, and cloud storage into a single, high-security ecosystem. Businesses using Workspace report saving hours each week through seamless file sharing and integrated scheduling, all while maintaining a professional image that builds instant trust with customers.

Why We Use It

At Proud Pup & Company, Workspace is our headquarters. We use it to stay organized and collaborate in real-time. We recommend it to our customers because it is the most reliable way to ensure your team stays connected, your files stay secure, and your business communications look the part.

Hoverify is a comprehensive all-in-one browser extension that allows us to inspect styles, audit accessibility, and preview how your site looks across dozens of different screen sizes in seconds.

Why We Use It

Hoverify as our primary diagnostic tool during the build and optimization phases. It helps us stay agile and precise, ensuring that every element on your page is performing exactly as it should.

A slow or clunky booking system is a leaking bucket for revenue. LatePoint is built for speed and UX, reducing the friction between a customer clicking “Book” and actually paying you. It turns your website into a 24/7 salesperson.

Why We Use It

We use LatePoint for our booking system because it’s the most performant booking plugin for WordPress. We also recommend it for service-based businesses that want a premium, high-speed scheduling experience that matches the quality of their brand.

A unified workspace for project tracking, internal documentation, and client portals.

If you are manually copying data from an email into a spreadsheet or a CRM, you’re losing money. Ottokit is the silent employee that works 24/7. Even a simple 2-minute automation running 10 times a day saves you over 80 hours of manual labor a year.

Why We Use It

We use Ottokit to bridge the gaps in our own stack. It’s the silent glue that moves data between our apps when native integrations don’t exist. We recommend it for clients who want a truly hands-off business where the tools talk to each other so you don’t have to.

High-performance websites are built on efficiency. Perfmatters gives us the precision to ensure your site only loads exactly what it needs, exactly when it needs it. By surgically managing how scripts load behind the scenes, we can significantly reduce your page weight and database load. This results in a lightning-fast user experience and the kind of Core Web Vitals scores that search engines love to reward.

Why We Use It

At Proud Pup & Company, we’re obsessed with the last 10% of performance. We use Perfmatters to fine-tune our builds, stripping away digital dead weight so your site stays lean and agile. We recommend it to clients who want their website to be a benchmark for speed and SEO in their industry.

We don’t recommend clients manage their own website server and believe in transparency. This is the professional-grade dog house we manage your site in.

Why We Use It

This is the management layer we use to keep your server optimized, secure, and patched 24/7. It’s how we ensure your site stays Top Dog in performance.

Email marketing still has the highest ROI of any digital channel, but it only works if your emails actually land in the inbox. Sender provides high deliverability and easy-to-build automations that nurture your leads while you sleep.

Why We Use It

We use Sender because it’s a high-performance, high-deliverability platform that doesn’t bloat your budget. We recommend it to clients who want a reliable way to stay in front of their customers without the confusing per-feature pricing of other big-name platforms.

Professional Email Marketing Setup

Setting up automation workflows and newsletter templates can be a time-sink. We offer a full Sender.net Integration & Setup service. We’ll handle the technical connection to your website, set up your first automated welcome sequence, and ensure your authentication records are configured so your newsletters avoid the spam folder.

Traditional e-commerce plugins can be performance killers for WordPress. SureCart is decoupled, meaning it handles the heavy lifting on its own servers, keeping your site fast and your checkout smooth. High speed equals higher conversion rates.

Why We Use It

We use SureCart to build stores that don’t feel like they’re stuck in 2010. We recommend it for businesses that want a Shopify-level experience with the flexibility of WordPress, ensuring your store is built for speed and scale.

Your contact form is often the most important part of your website, yet most form plugins slow down your page load. SureForms is built for speed. By using a modern, performant form builder, you ensure that potential clients don’t bounce before they even hit “submit.” It’s about converting more visitors into leads without sacrificing the speed of your site.

Why We Use It

We use SureForms because it’s clean, reliable, and doesn’t add unnecessary bloat to our builds. We recommend it to our customers who want a professional way to capture leads, run surveys, or take inquiries and keep the site running greyhound fast.

Your website is hosted on high-performance cloud servers located physically in Toronto, Canada 🇨🇦. This ensures lower latency for Canadian visitors and satisfies data residency requirements.

Why We Use It

We host all our business websites on Vultr’s Toronto servers to ensure they fast for local visitors and satisfies Canadian data residency requirements so we use them for customer websites as well.

A Toronto-based platform for professional invoicing and bookkeeping. Ideal for lean businesses looking for a high-quality free solution or a paid option with more features.